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4 Ways Tri-Media Helps You Avoid Looking Like a Spammer
1. Tri-Media complies with CAN-SPAM legislation.
It seems almost an unnecessary point to make, but it shouldn’t really go without saying. Even one violation of these new laws and guidelines could have a potentially harmful impact on you. Through continuing education, Tri-Media is committed to staying in compliance with these and any future laws that may impact permission marketing.
2. Tri-Media practices proper file hygiene.
Tri-Media’s email lists are constantly cleaned and verified for accuracy. We track and monitor failures and remove them on a weekly basis. Every broadcast email provides an easy way to “opt-out” – and every opt-out request is honored and immediately removed. Generally, the more incorrect addresses included in a list, the more you look like a “spammer”. Even legitimate email addresses such as admin@, info@, postmaster@ and privacy@ may get tagged and forwarded by an ISP as email abusers.
3. Tri-Media knows how to avoid “spam triggers”.
Whether you use Tri-Media’s professional design service, an outside advertising agency or your own staff designer, we’ll make certain that your message has the best chance of getting a great response. So if we suggest using a different word or phrase, limiting the use of certain colors in live text, or resizing graphics and images -- it’s all done to make certain your broadcast email isn’t seen as spam!
4. Tri-Media has established good relationships with major ISPs.
We know that if a broadcast email doesn’t get delivered to the bigger ISPs, the broadcast isn’t going to be successful! That’s why Tri-Media has taken the time to open discussion and make sure we’re in good standing with Internet “big guns” such as AOL, Microsoft Hotmail and Yahoo.
Tri-Media has various email addresses for tracking deliverability.