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Data Services |
Merge
Purge |
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Any
Tri-Media List is Rented with Net Names |
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when
Tri-Media Handles the Merge |
| The
two most common methods of the Merge-Purge process are Address
Deduping and Name Deduping. Address deduping is
the most common, and removes duplicates based on zip code and address.
This allows only one piece to mail to each address. Name deduping
removes duplicates based on zip code, address and name. This allows
multiple mailings to the same address only if the name is
different. Examples of both methods are shown below. |
| ADDRESS
DEDUPING: |
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|
| Record 1 |
Record 2 |
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| Pastor John Smith |
Pastor Mike Jones |
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| First Baptist
Church |
FBC - Ft. Worth |
|
| 121 W. Main Street |
121 W. Main St. |
|
| Fort Worth,
TX 76116 |
Fort Worth,
TX 76116 |
|
| Based
on zip code and address matching, Record 2 would be dropped. |
| NAME
DEDUPING: |
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|
| Record 1 |
Record 2 |
Record 3 |
| Pastor John Smith |
Pastor Mike Jones |
M. Jones |
| First Baptist
Church |
FBC - Ft. Worth |
1st Baptist Church |
| 121 W. Main Street |
121 W. Main St. |
121 W. Main St. |
| Fort Worth,
TX 76116 |
Fort Worth,
TX 76116 |
Ft. Worth,
TX 76116 |
| Based
on zip code and address matching, and the difference in names, both
Record 1 and Record 2 would be included. Record 3 would be dropped
based on zip code, address and last name matching. |
| Once
the merge process is approved, Tri-Media provides the list
in the Output Format of your choice. We
can also provide presorted/barcoded labels with bag tags, CASS
certification, and all necessary USPS documentation to give you the
highest possible savings in postage costs. |
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"We've appreciated
Tri-Media's prompt work ... we appreciate knowing that our data is
secure with them, and that they have not used our data to their own
interests, but have worked with us to accomplish our goals. They
have been able to dedupe rented names from our private list without
compromising our list's security." |
|
Dan Deffinbaugh --
Timberdoodle Co. |
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