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Data Services |
CASS
Certification / DPV |
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Lower
Your Postage Bill and Reduce Undeliverable Mail |
You can
improve the responsiveness of your direct mail campaign by updating
your in-house mailing list with CASS Certification/DPV. Just send us
your file in any of our accepted output
formats and we'll process it through the Coding Accuracy Support
System (sometimes referred to as "Zip+4 appending").
You'll lower postage costs and reduce undeliverable mail! The
USPS requires CASS certification every 6 months to qualify for barcode
discounted mailings. Here is what CASS does:
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Validates address information at the exact delivery point to determine if mail peice is deliverable.
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Corrects
spelling errors in street names, cities and state abbreviations.
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Corrects Zip
Code and appends Zip+4 and Delivery Point Barcode data.
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Adds or
standardizes directions (North, South, East, West, etc.)
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Adds or
standardizes suffixes (Avenue, Street, Boulevard, etc.)
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Qualifies
mailings for reduced postage rates.
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Reduces
undeliverable mail with more accurate addresses.
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Improves
duplicate identification.
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Error
report identifies potentially undeliverable addresses.
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| EXAMPLE: |
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| Original Record |
Corrected Record |
| First Baptist Church |
First Baptist Church |
| 8475 Mountainview |
8475 N. Mountain
View Ave. |
| San Bernadino
CA 92046 |
San Bernadino
CA 92045-4130 |
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| Redeemer Church |
Redeemer Church |
| 2408 Bold Avenue |
2408 W. Bolt St. |
| Fort Worth
TX 76110 |
Fort Worth
TX 76110-5905 |
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| LIMITATIONS:
Cass certification will not make your list
100% deliverable! It does not
verify that the name (or company) associated with your address is correct
and therefore deliverable. See NCOA
for further options to clean your list.
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