Benefits of Professional Database Management

Tri-Media understands that your primary objective is to increase the sales of your product or service. We also know that effort can be hindered when a customer database isn’t professionally managed on a regular basis. Under certain conditions*, we can organize and maintain your database so you can concentrate of increasing profits and developing new products and services!

* This service is available to companies with a database of 25,000 names or more. For details, contact our Data Services professionals or call 800-874-4062 ext. 114.

• Your database will be better organized
  Much of your marketing information is "trapped" inside your accounting software, with no easy way to analyze it. If you can export this data, Tri-Media can analyze and profile it. We’ll identify product segments for cross marketing, frequency of purchases, dormant customers, and other critical information that you can use to plan and implement special marketing efforts.
• You’ll save money in your direct-mail campaigns.
  We'll eliminate duplicates from your mailing list, standardize addresses and append Zip+4. We can also incorporate National Change of Address processing and Address Element Correction updating. These services will help ensure that your mailings will be sent at the lowest possible postage rates. Tri-Media is able to receive manual returns and keypunch corrections, and can set up your mailings for electronic address corrections processed from your local Post Office.
• You’ll save time in planning and analysis.
  Many companies managing their own database find that it’s either impossible to get vital data needed to develop effective marketing strategies, or the lead time required to gather the needed information is prohibitive. We can give you access to your information, whether for mailing purposes or strategic profiling and planning, almost immediately. List counts can be provided within 24 hours, and in many cases, the same day. Customized analysis and profile reports can also be provided as needed. This information can be returned to you in a variety of Output Formats.
• Your direct-mail campaigns will be more effective.
  Tri-Media can build special Suppression Files from your database. We can maintain a list of customers you want to remove from your active file, categorize a bad debt file, and maintain suppression files of prior orders or direct-mail campaigns. Database management at this level keeps you from wasted mailings to non-responsive prospects, and allows you to target future mailings to past customers who haven’t purchased in a while. Your house file can even be used as a suppression file itself, or included with each mailing you do.