Buyers Guide Art Specifications

Ad Size, Margins, Screens, Blends, Rules & Reverses

	Full Page	1/2 Page	1/4 Page	2 Page Spread
Ad Size	5 5/8 x 9 1/4 inches	5 5/8 x 4 3/8 inches	2 5/8 x4 3/8 inches	11 1/2 x 9 5/8 inches
Bleeds	None	None	None	None
Screens	Screen tints should be at least 5% and no more than 80% to print properly.
Blends	Blends or graduated screens should be created in Freehand, Photoshop or Illustrator. Blends created in CorelDraw, PageMaker or QuarkXPress do not always print as expected.
Rules	Rules or lines must be at least .5 pt or larger. No "Hairline" rules allowed.
Reverses	Reversed text or white text on a colored background should be at least in 10 point type

Digital Art File Specifications

Supported Software, Fonts, & Imported File Formats

Black Text: Should be created using black only, not a 4-color process black comprised of CMY also.
PDF Proof: Please send a PDF proof with the original art files.

Applications	Version	MAC	PC
Adobe Creative Suite	Latest	YES	YES
Adobe Illustrator	Latest	YES	YES
Adobe InDesign	Latest	YES	YES
Adobe Pagemaker We do not support PageMaker. Create a hi-res PDF file.
Adobe Photoshop	Latest	YES	YES
Corel Draw Save Corel Draw files to eps with fonts converted to curves	11	NO	YES
Macromedia Freehand Save Freehand files to eps with fonts converted to curves	9	YES	YES
Quark Xpress	Latest	YES	YES
FONTS		MAC	PC
Postscript		YES	YES
True Type		YES	YES
IMPORTED GRAPHICS		MAC	PC
EPS - CMYK & Greyscale Do Not send RBG		YES	YES
TIFF - CMYK & Greyscale Do Not send RBG		YES	YES

Imported Graphcs should be at least 300dpi from CMYK & Greyscale & 1200dpi for B/W.

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Prices and dates subject to change.